Pay-Per-Click (PPC) advertising is a powerful tool that can accelerate your business’s growth, but it’s not always the best starting point. Imagine you’re launching a new product. You start by creating organic content—blogs, social media posts, and videos—that introduces the product to your audience. You monitor which content resonates

In today’s digital landscape, social media is more than just a platform for sharing content—it’s a critical tool for building and maintaining trust with your audience. Imagine a restaurant that regularly posts behind-the-scenes videos of their chefs at work, responds to customer inquiries quickly, and shares user-generated content from