Influneti and Tellall began the creation of the brandbook for Qeleshja, a tourism brand promoting Albania, by immersing themselves in the country’s rich cultural heritage, natural beauty, and unique experiences that it offers to international tourists. The process started with comprehensive research, involving consultations with local tourism experts, cultural historians, and stakeholders in the hospitality industry. This initial phase was essential to uncover the diverse facets of Albania — from its stunning landscapes and vibrant cities to its centuries-old traditions and warm hospitality. The aim was to craft a brand identity that authentically reflects Albania’s spirit, positioning it as an emerging destination that captivates and inspires travelers from around the world.

With a deep understanding of Albania’s unique attributes, Influneti and Tellall moved into the creative phase, developing a visual and verbal identity for Qeleshja that would differentiate it in the global tourism market. The agencies chose the name “Qeleshja,” inspired by the traditional Albanian felt cap, symbolizing the country’s cultural pride and distinctive heritage. The design team created a logo that incorporated the silhouette of the Qeleshja cap, along with a dynamic color palette that reflects the vibrant landscapes and diverse culture of Albania. The typography was selected to convey a sense of adventure and exploration, while the imagery focused on authentic moments of connection, discovery, and joy, capturing the true essence of traveling in Albania.