ComingSoon'app - From Idea to Market: Crafting a Winning Strategy
ComingSoon'app started as a bold idea with the potential to disrupt its market. As a mobile application still in the concept stage, it required a carefully crafted marketing strategy to ensure a successful launch and sustained growth. Influneti Marketing Agency partnered with ComingSoon'app to guide them through a 6-phase mentoring process, laying the groundwork for the app’s market entry and long-term success.
Our mentorship spanned from pre-launch strategies to user retention, focusing on every aspect needed to turn ComingSoon'app from a concept into a thriving digital product.
Client: GERMIN
Industry: Mobile Application – Comprehensive Marketing Strategy
Project: Mentorship Program for Entrepreneurs
Location: International
1. Pre-Launch Marketing Strategies - Building Anticipation
Our journey with ComingSoon'app began with developing robust pre-launch marketing strategies. We focused on creating a buzz around the app before its official release, ensuring that potential users were aware and excited. This phase involved market research, identifying target audiences, and crafting messaging that would resonate.
We also designed teaser campaigns and set up landing pages to capture early interest and build an email list of potential users. The goal was to generate anticipation and create a strong foundation for the app’s launch.
2. Branding & Website - Crafting a Memorable Identity
Our journey with ComingSoon'app began with developing robust pre-launch marketing strategies. We focused on creating a buzz around the app before its official release, ensuring that potential users were aware and excited. This phase involved market research, identifying target audiences, and crafting messaging that would resonate.
We also designed teaser campaigns and set up landing pages to capture early interest and build an email list of potential users. The goal was to generate anticipation and create a strong foundation for the app’s launch.
3. Content Marketing and Social Media - Engaging the Audience
With the branding and website in place, we shifted focus to content marketing and social media. We developed a content strategy that included blog posts, articles, and social media updates designed to educate, inform, and engage the target audience.
The goal was to build a community around ComingSoon'app, fostering relationships with potential users through consistent and valuable content. Social media channels were used to share updates, engage with followers, and create a sense of excitement leading up to the app’s launch.
4. ASO and Email Marketing - Optimizing Discovery and Communication
As ComingSoon'app moved closer to launch, we implemented App Store Optimization (ASO) techniques to ensure the app would be easily discoverable in app stores. This included keyword optimization, crafting compelling app descriptions, and designing eye-catching visuals. Concurrently, we developed an email marketing strategy to keep the growing list of interested users informed and engaged.
Through targeted email campaigns, we provided updates, exclusive previews, and incentives to encourage early adoption of the app.
5. Scaling; Web2App - Expanding the Reach
In the scaling phase, we focused on transitioning ComingSoon'app from its web presence to a fully functional mobile application. This involved refining the user experience, ensuring seamless functionality across devices, and expanding marketing efforts to reach a broader audience. We also worked on scaling the app’s user base by leveraging paid advertising, influencer partnerships, and referral programs.
The aim was to maximize the app’s reach and drive downloads from a diverse and engaged audience.
6. User LTV & Retention vs Churn Rate - Sustaining Growth
The final phase of our mentoring sessions focused on sustaining the app’s growth by maximizing User Lifetime Value (LTV) and improving retention rates while minimizing churn. We provided strategies to enhance user engagement, encourage repeat usage, and build loyalty. This included personalized in-app messaging, targeted offers, and continuous content updates.
We also helped implement analytics tools to monitor user behavior, providing insights that allowed for ongoing optimization of the app’s features and marketing strategies.
Results
Through our 6-phase mentoring process, ComingSoon'app was transformed from a mere idea into a well-positioned product ready to make its mark in the app market. The comprehensive marketing strategy we developed provided a clear roadmap for the app’s launch, growth, and long-term success.