Bridging Worlds with "Buchi Podcast" and Engineering Excellence
Client: Bleon Hasani
Industry: Podcasting & Engineering
Project: Buchi Podcast
Location: Berlin, Germany
We partnered up with Bleon in a very
well put project.
- Personal Branding
- Digital Marketing
- Video Editing
- Social Media Marketing
- Graphic Design
Bleon Hasani is a dynamic individual who seamlessly blends his expertise in construction management with his passion for thought-provoking conversations as the creator, moderator, and host of “Buchi Podcast.” To support Bleon’s dual career, Influneti Marketing Agency was tasked with enhancing his brand, optimizing his online presence, and ensuring his podcast reaches a wider audience.
Our work focused on branding, marketing consultation, short video editing, social media management, and creating a unique website that highlights both his roles as a podcaster and engineer.
Branding – Crafting a Distinct Identity
Our first step was to develop a cohesive brand identity that reflects Bleon’s unique combination of skills. We created a visual and verbal brand that captures the essence of his podcast’s engaging and insightful content, while also showcasing his professional background in construction management.
This branding effort included designing a logo, selecting a color palette, and developing brand messaging that ties together his dual roles. The result is a brand that stands out, resonating with both podcast listeners and engineering professionals alike.
Short Video Editing – Engaging Content for Social Media
Understanding the power of video content, we produced and edited short videos that captured the most compelling moments from Buchi Podcast episodes. These videos were optimized for social media platforms like Instagram, TikTok, and YouTube, designed to grab attention and encourage sharing.
Each video highlighted key discussions, powerful insights, and engaging interviews, helping to draw new listeners to the podcast and keeping existing fans engaged.
- Strategy: 100 Days Consistency
- Client: Buchi Podcast
- Date: June 2023 - October 2023
Social Media Management – Building a Community
Our social media management services focused on creating a consistent and engaging online presence for Bleon Hasani. We developed and executed a content calendar that included a mix of podcast highlights, engineering insights, behind-the-scenes content, and audience interactions. This approach not only increased the visibility of the Buchi Podcast but also strengthened Bleon’s personal brand as an engineer.
By leveraging the power of social media, we helped Bleon build a loyal community of followers who are passionate about both his podcast and his professional work.
Website Creation – A Hub for Two Worlds
One of the key aspects of our project was designing and developing a unique website that serves as a hub for Bleon’s dual careers. The website features two main focuses: one dedicated to his work as the host of Buchi Podcast, and the other highlighting his expertise as an engineer in construction management.
The site is user-friendly, visually appealing, and designed to cater to both audiences, offering seamless navigation between the podcast content and professional portfolio. It also integrates the branding elements we developed, ensuring a cohesive and impactful online presence.
Results
The collaboration between Influneti and Bleon Hasani resulted in a powerful online presence that effectively showcases his diverse talents. The refined brand, strategic marketing approach, engaging video content, and dual-focused website have significantly increased his visibility and influence in both the podcasting and engineering fields.
Bleon now stands as a prominent figure in both industries, with a growing audience and a strong personal brand.