Arbor Sonnenschutz, a leading provider of sun canopies in Vienna, sought to elevate its online presence and increase its market share. As specialists in digital marketing, Influneti partnered with Arbor Sonnenschutz to craft a comprehensive marketing strategy aimed at driving traffic, improving online visibility, and converting visitors into loyal customers.
Client: Arbor Sonnenschutz
Industry: Sun Canopies
Location: Vienna, Austria
Our Goals
Our primary goals for this project were to:
- Increase Arbor Sonnenschutz’s online visibility.
- Generate more high-quality leads through Google Ads and organic search.
- Improve the user experience on their website to increase conversions.
- Establish Arbor Sonnenschutz as the go-to provider for sun canopies in Vienna.
Establish Arbor Sonnenschutz as the go-to provider for sun canopies in Vienna.
Google Ads Overview
Our first step was to enhance Arbor Sonnenschutz’s visibility through a targeted Google Ads campaign. We identified high-performing keywords related to sun protection and canopy solutions, ensuring that Arbor’s ads appeared in front of the right audience.
The focus was on maximizing ad relevance and minimizing costs per click, driving qualified leads to their website.
SEO Overview
In addition to paid advertising, we provided a comprehensive SEO strategy to boost Arbor Sonnenschutz’s organic rankings. This included on-page optimization, such as refining meta tags, headings, and content, as well as off-page strategies like building high-quality backlinks.
By focusing on relevant, location-specific keywords, we improved the site’s visibility on search engines, particularly for customers searching within Vienna.
Video Review
Added Value at No Extra Cost
At Influneti, we believe in going the extra mile for our clients. As part of our commitment to Arbor Sonnenschutz, we provided a complimentary video review of their digital marketing performance. This in-depth video walkthrough highlighted key areas of success and pinpointed opportunities for further growth. By offering this added value, we not only reinforced our dedication to Arbor’s long-term success but also empowered them with actionable insights to continue refining their digital strategy.
This gesture of goodwill helped strengthen our partnership, showing that we’re invested in their success beyond the initial project scope.
Our Strategy
To achieve our goals, we developed a multi-faceted approach.
- Targeted Google Ads Campaigns: Focused on high-intent keywords to drive relevant traffic.
- Website Optimization: Improved the site’s usability and conversion rate with strategic design changes and content alignment.
- SEO Enhancements: Implemented both on-page and off-page SEO techniques to boost organic search rankings and attract local customers.
Website Optimization
To support the Google Ads campaign, we optimized Arbor Sonnenschutz’s website for better user experience and higher conversion rates. This involved streamlining the site’s navigation, improving load times, and ensuring the content was aligned with the customer’s search intent.
We also made sure the website was mobile-friendly, as a significant portion of their audience browses on mobile devices.
