Akropolis - Bringing Greek Flavors to Life with Digital Excellence
Akropolis is a renowned restaurant chain in central Germany, offering an authentic Greek dining experience. Located in the heart of Thuringia, Akropolis has built a loyal customer base thanks to its delicious cuisine and warm atmosphere. To elevate their brand and reach a wider audience, Akropolis partnered with Influneti Marketing Agency for a complete digital marketing transformation.
Our collaboration encompassed branding, web design and development, and graphic design, all tailored to reflect the rich heritage and vibrant flavors of Greek culture.
We partnered up with Akropolis in a very
well put project.
- Branding
- Web Design & Development
- Graphic Design
Client: Akropolis Restaurant Chain
Industry: Hospitality & Food Service
Project: Comprehensive Digital Marketing & Branding
Location: Thuringia, Germany
Branding - Crafting a Unique Identity
Our journey with Akropolis began with a deep dive into their brand identity. We aimed to create a brand that not only represented the authenticity of Greek cuisine but also resonated with the diverse clientele in Thuringia.
We developed a cohesive branding strategy that included the design of a new logo, color palette, and brand voice. The new brand identity captures the essence of Greek hospitality—warm, inviting, and full of flavor. This refreshed identity now serves as the cornerstone of Akropolis’s marketing efforts, ensuring consistency across all digital and print materials.
Web Design and Development - A Digital Experience of Greek Hospitality
To complement the new brand identity, we designed and developed a modern, user-friendly website for Akropolis. The website is visually engaging, with a focus on showcasing the vibrant dishes and welcoming atmosphere of the restaurant. It features an intuitive layout that makes it easy for visitors to explore the menu, learn about the restaurant’s story, and make reservations. We also ensured that the website is mobile-responsive, providing a seamless experience for users on all devices.
The result is a digital platform that not only attracts new customers but also enhances the overall dining experience for existing patrons.
Graphic Design - Visual Storytelling that Captivates
Our work with Akropolis also included a comprehensive graphic design package to support their marketing efforts. We created a range of visually appealing materials, including menus, flyers, and social media graphics, all aligned with the new brand identity. These designs incorporate traditional Greek motifs and vibrant colors that evoke the warmth and richness of Greek culture.
The graphic design elements are used across various touchpoints, reinforcing the brand’s message and attracting customers to the restaurant.
Results
Through our collaboration, Akropolis has successfully revitalized its brand and strengthened its presence in the competitive restaurant market in Thuringia. The new branding, website, and graphic designs have not only attracted more customers but also deepened the connection with their existing clientele. Akropolis now stands out as a premier destination for Greek cuisine in central Germany, with a digital presence that mirrors the quality and authenticity of their dining experience.