Influneti and Tellall have crafted a unique brandbook for Delibros, a charming restaurant specializing in artisanal pastrami dishes. From the outset, the agencies focused on capturing the essence of Delibros — a small but delightful eatery that prides itself on serving high-quality, flavorful pastrami in a warm and inviting atmosphere. The creative process began with a deep exploration of the restaurant’s story, its passion for crafting delicious pastrami, and its commitment to delivering a memorable dining experience. The goal was to build a brand that feels authentic, approachable, and irresistibly appetizing.

To bring this vision to life, the creative team developed a visual identity that reflects the unique character of Delibros. The brandbook introduces a distinctive logo, featuring a playful yet sophisticated typography style that captures the restaurant’s friendly vibe. A rich, earthy color palette was chosen, inspired by the deep, smoky tones of perfectly cured pastrami, balanced with warm and inviting shades to create a cozy, welcoming feel. The design elements were carefully selected to convey a sense of artisanal quality, with hand-drawn illustrations of ingredients and subtle textures that evoke the experience of enjoying a handcrafted meal.