What we achieved
Influneti and Tellall embarked on the creation of the brandbook for Krea Residence by first understanding the essence of this complex residential project. The initial phase involved deep research and analysis, where the agencies delved into the unique attributes of Krea Residence, its architectural style, target audience, and the lifestyle it aims to promote. This foundational step was crucial in defining the brand’s core values, vision, and mission, which would form the backbone of the brand identity. By engaging with the developers, architects, and potential residents, Influneti and Tellall ensured that every aspect of the brandbook would authentically reflect the spirit of Krea Residence.
Once the brand’s essence was captured, the agencies moved into the creative development stage, focusing on crafting a visual and verbal identity that resonated with Krea Residence’s distinctive character. This involved designing a logo that embodies the elegance and modernity of the residence, selecting a color palette that reflects its sophistication, and choosing typography that conveys a sense of luxury and contemporary living. The team also developed a tone of voice that communicates both the exclusivity and welcoming nature of Krea Residence, ensuring consistency across all brand touchpoints. This phase was marked by multiple iterations and refinements to achieve a design that would stand out in the competitive real estate market.
The third stage centered around integrating these visual and verbal elements into a cohesive brandbook. This document serves as a comprehensive guide to Krea Residence’s identity, detailing everything from logo usage and color specifications to typography, imagery, and messaging guidelines. Influneti and Tellall designed the brandbook to be both inspiring and practical, providing clear directions on how to apply the brand elements across various media, from print and digital to signage and marketing collateral. The goal was to create a unified brand experience that would resonate with potential buyers and partners alike, enhancing recognition and trust in the Krea Residence name.
Finally, the agencies tested the brandbook with key stakeholders to ensure it aligned with the vision of Krea Residence. Feedback was gathered from the developers, architects, and marketing teams to fine-tune the brandbook and make any necessary adjustments. This collaborative process helped refine the final version, which not only reflects the unique qualities of Krea Residence but also serves as a blueprint for building a strong and consistent brand presence in the marketplace. The result is a brandbook that goes beyond aesthetics, embodying the essence of Krea Residence and positioning it as a premier choice for modern urban living in Albania.
